Showrooming: How to Use It as an Opportunity, Not a Threat

Some retailers have tried to compete with showroomers by reducing prices. Major retailers like Target are trying to fight showrooming by making a deal with manufacturers to sell products exclusive to their stores.

How To Fight Back Against The ‘showroomers’

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Merchandising is critical when fighting back against showrooming since it is nearly impossible to replicate online and through mobile devices. By using attractive displays and store arrangements that optimally display products, retailers can persuade consumers to make a purchase decision.

Meanwhile, the brand carries a heavy debt load and has been a consistent feature on lists of once powerful brands now facing the possible risk of bankruptcy. J. Crew, however, is not content to go down without a fight - and now under new management the brand has been making big changes as it tries to hit the reset button. The stated goal, according to new CEO Jim Brett - is for the brand to build back its audience particularly among millennial shoppers. 2ff7e9595c